Cheese and wine are among Austria’s most well-known specialities. Thus, ADVANTAGE AUSTRIA organized an Austria Showcase Cheese Tasting event, which was held on December 10, 2015 at the exclusive Kempinski Hotel Lufthansa Center in Beijing. There, more than 60 industry peers had the unique chance to taste all different sorts of Austrian cheese, while enjoying first-class Austrian wines, which were served as an accompaniment. A professional sommelier guided all participants through the cheese tasting.
The rising purchasing power of China’s middle class and a higher-than-ever awareness for a healthy lifestyle have sparked demand for safe and high-quality food in recent years. This is a perfect precondition for Austria’s food and beverage industry, whose products continuously comply with tight safety regulations while simultaneously meeting high-quality demands.
The Austria Showcase Cheese Tasting received high acclaim from all participants and further fostered the high esteem, which Austrian food and beverages are already enjoying worldwide. During the event, Dr. Martin Glatz, Head of ADVANTAGE AUSTRIA Beijing and Commercial Counsellor at the Austrian Embassy Beijing, noted that “Austrian food products are the new Mozart, as both have had a huge positive impact on the public image of Austria”. Also, Dr. Irene Giner-Reichl, Austrian Ambassador to China, emphasized the strict environmental standards in Austria, which is reflected not only in the country’s picturesque nature but also in the high quality of its food products.
The event was jointly organized by ADVANTAGE AUSTRIA and the Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management. Austria Showcase is a regular event series, which aims at introducing and promoting various Austrian business fields to a carefully selected professional audience.