作为世界第四、中国第二大葡萄酒供应国，智利葡萄酒在一系列品种中脱颖而出，获得了久负盛名的全球认可和声誉。过去的一个月，智利使馆商务处（ProChile）携手中国各大电商平台，解锁智利葡萄酒电商潜力。
As the fourth-largest wine supplier in the world and the second-largest in China, Chilean wine is renowned globally for its variety and quality. Over the past month, ProChile Beijing has partnered with major Chinese e-commerce platforms to tap into the e-commerce potential for Chilean wine.
5月27日，2024年智利京东葡萄酒周在智利驻华大使馆拉开帷幕。此次盛会由智利驻华使馆商务处（ProChile）携手京东超市共同主办，带来线上线下共计80余家品牌超过860个sku的智利美酒，是第一次使所有在京东上的智利葡萄酒均可获益的活动。
On May 27th, Chile Wine Week on JD.com was launched at the Embassy of Chile in China. This event was co-organized by ProChile and JD Supermarket. The campaign featured over 800 SKUs from more than 80 Chilean wine brands, both online and offline. It marked the first time all Chilean wines were showcased together on JD.com.
经过一周的时间，智利京东葡萄酒周为大家带来了千款各式智利美酒。此次活动在以下页面投放：京东APP首页-京东酒行、京东20余家自营店铺等。总体参与品牌共超过80家，站内总体曝光超过200万，站外总体曝光超过50万，总交易额超过225万元。共有超过860个sku参与，其中超过200个sku第一次上线，所有sku均达到63%的年销售增长率。
During the week-long Chile JD Wine Week, hundreds of Chilean wines were promoted across various JD platforms, including the JD Liquors section on the JD APP and over 20 JD online shops. The campaign featured over 80 brands, achieving more than 2 million exposures on JD’s site and over 500,000 on other channels. The total GMV exceeded 2.25 million yuan, with over 860 SKUs involved, including more than 200 new ones, resulting in a 63% year-over-year sales growth during the campaign.
6月17日智利使馆商务参赞娜塔女士参加由河北省商务厅、中国国际电子商务中心在河北省廊坊市临空国际会展中心举办的2024“丝路电商”（河北）政企对话会，分享了智利在跨境电商领域的经验。她强调：智利积极与中国电商平台合作，2020年在京东开启了智利国家馆，截至目前国家馆中已在售卖50多个品牌的超过200个产品。另外，智利也加强了在线上的零售推广活动，旨在明确产品定位，推广国家形象，并增加销量。智利京东国家馆也在活动中参与了现场展卖。
On June 17th, Ms. Natalia Cortes, the Trade Commissioner of the Embassy of Chile, attended the 2024 “Silk Road E-commerce” (Hebei) Government-Enterprise Dialogue organized by the Department of Commerce of Hebei Province and the China International Electronic Commerce Center. Held at the Lingang International Convention and Exhibition Center in Langfang City, Hebei Province, she shared Chile’s e-commerce experience and highlighted the country’s active cooperation with Chinese e-commerce platforms, including the opening of the Chile National Pavilion on JD.com in 2020. Currently, over 200 products from more than 50 brands are sold in the National Pavilion. Chile has also enhanced its online retail promotions to strengthen product positioning, promote the national image, and increase sales. The Chile JD National Pavilion participated in the on-site exhibition during the event.
6月21日，智利驻华使馆商务处（ProChile）推出了专门为电商平台专业观众举办的大师班品鉴会，葡萄酒讲师唐丽燕展示了来自8个酒庄的8款精品智利葡萄酒，京东、盒马、物美、中粮名庄荟、酒仙网、挖酒网、北京国际酒类交易所、新先聚品等电商平台、葡萄酒专业媒体、五星级酒店、进口商、经销商等30余名专业嘉宾出席了活动。
On June 21st, ProChile Beijing launched a wine master class specifically for professional audiences of E-commerce platforms in China. The sommelier Dorian Tang presented 8 premium Chilean wines from 8 wineries, and more than 30 professional guests attended the event, including JD.com, Hema, Wumart, COFCO W&W, Jiuxian.com, Wajiu.com, Beijing Intern-ational Wine Exchange, Fresher Style, and other E-commerce platforms, wine media, five-star hotels, importers, distributors, etc.
近年来，智利葡萄酒通过电商平台扩大了在中国的消费渠道，获得了中国消费者的认可，并将智利产品的质量和艺术带给了中国餐桌。最受欢迎的地区是一级消费城市和东南沿海城市，广东、北京和江苏的需求占主导地位。
In recent years, Chilean wine has expanded its consumption channels in China through E-commerce platforms, gaining recognition from Chinese consumers and bringing the quality and artistry of Chilean products to Chinese dining tables. The most popular regions were first-tier high-consumption cities and southeastern coastal cities, with Guangdong, Beijing, and Jiangsu leading the demand.
智利致力于扩大在中国的业务，专注于通过电子商务渠道和社交媒体接触最终消费者，增强大家的购物体验并于智利葡萄酒建立更深的联系，了解智利葡萄酒行业的可持续性、创新与其所代表的国家形象。
Chile is committed to expanding its presence in China, focusing on reaching end consumers through e-commerce channels and social media. Our goal is to enhance their shopping experience and foster a deeper connection with Chilean products, emphasizing the sustainability, innovation, and national image of the Chilean agricultural industry.
