德国葡萄酒中国代表处 2015年1月 新闻信

德国葡萄酒协会中国代表处正式成立

德国葡萄酒协会宣布其在中国上海的代表处正式成立,开业典礼于2015年1月22日隆重举行。德国葡萄酒协会亚洲区经理Manuela Liebchen女士亲临现场,与受邀出席的德国葡萄酒进口商、经销商、媒体、德国旅游局中国办事处、德国商会中国办事处等机构及代表齐聚一堂,共同见证这一历史性时刻。

在开业典礼上,德国葡萄酒协会亚洲区经理 Manuela Liebchen 女士发表讲话,她表示:“我们对于建立这个新代表处感到非常高兴,它开启了一扇向中国进口商、媒体和消费者展示品质超群的德国葡萄酒的窗口。中国市场是我们非常重要的葡萄酒市场之一,我们期待随着我们中国团队的宣传与推广,让更多中国消费者能了解、体验到德国葡萄酒及其文化的无穷魅力。”

德国葡萄酒协会(德文The Deutsches Weininstitut,简写DWI,或英文German Wine Institute)是德国官方的葡萄酒市场组织,协会通过全方位市场推广与媒体活动,在德国本土和全球范围内推广德国葡萄酒的整体形象和销售,总部设在德国美因茨市。

德国葡萄酒中国代表处针对中国市场制定的2015年德国葡萄酒一系列推广战略方案中,不仅囊括常规的葡萄酒活动,如每年与全球同步举办的“德国雷司令周”、“德国葡萄酒专家课程”、及“葡萄酒酒展”等,今年德国葡萄酒协会将更加重视向中国消费者宣传德国葡萄酒及其文化,并开展针对消费者的葡萄酒展、“德国葡萄酒消费者培训课程”、在线视频教育计划等,以期在中国市场进一步提升德国葡萄酒的知名度与影响力。

German Wine Institute Launches China Office

German Wine Institute officially announces the opening of a “Wines of Germany Shanghai Office” on 22 January, 2015. Ms. Manuela Liebchen, Asia Manager of the German Wine Institute, comes to Shanghai to celebrate and witness the historic moment, together with the representatives of German wine importers and distributors, media, German Chamber of Commerce Shanghai Representative Office, German Tourism Bureau China Representative Office and other related associations.

“China is one of our most important wine markets, and we are pleased to establish an office here in Shanghai,” says Ms. Liebchen. “The office will serve as a bridge connecting German wine with importers, media and Chinese consumers. With a series of marketing campaigns and the consistent efforts of our China office team, we are fully confident that Chinese consumers will gain a deeper understanding of German wines and culture.”

The Deutsches Weininstitut (DWI, or German Wine Institute) is the official marketing organization of the German wine industry. DWI promotes German wines through comprehensive marketing campaigns and public communications in Germany and on a global scale. The head office is in Mainz, Germany.

German Wines in China. In 2015, a series of campaigns are in line to enhance awareness of German wines in China market, including global events like “Riesling Weeks”, “German Wine Specialist Course”, along with new activities tailor-made for Chinese consumers such as consumer wine fairs, “German Wine Consumer Education Program”, online educational video series and so on.