新旧总监更替,智利葡萄酒协会亚太区迎来新的转折点

2019年7月,智利葡萄酒协会亚太区迎来了新的转折点,智利葡萄酒协会原亚太区总监胡礼渊(Julio Alonso Ducci)将被调往美国区任总监,亚太区总监将由尼克莱·三星(Nicolai Samsing)担任。智利葡萄酒协会原亚太区总监胡礼渊在任5年,成功举办了多场“智利葡萄酒中国巡展”、“90+品鉴会”等,带领酒庄积极参与众多亚洲区重要酒展,并完成了对智利文化美酒之旅的宣传拍摄——“享受美酒,爱上智利”和“复活节岛,醉美之旅”主题活动。他对在亚洲推广智利美酒、宣传智利文化起到不可忽视的重要作用。

胡礼渊(Julio Alonso Ducci)
主要成就:在市场上打造了智利葡萄酒品牌,在贸易和消费者之间建立了一个真实、可靠、高质量,能够究其原产地的平台。

智利葡萄酒协会对在中国市场上智利葡萄酒的成长有突出贡献,从2014年2100万美元增长到了2018年5400万美元,超过60美元(9升/箱)。

在任职的5年内,共举办/参与了126场活动,与贸易及相关媒体保持了持久良好的关系。

在中国社交媒体的大环境下,智利葡萄酒协会已经占据了相关市场的重要位置,目前微博账号有近40万的粉丝,微信账号也成了协会与粉丝、葡萄酒爱好者、经销商之间重要的沟通渠道。

2019年7月智利葡萄酒协会总部任命尼克莱·三星(Nicolai Samsing)担任智利葡萄酒协会亚太区总监,他将全面接手亚太区市场业务,积极促进智利美酒在亚太区的拓展,加强塑造智利品牌,提升智利葡萄酒国际化形象。
Hi all,I am very excited to be able to speak to you from my new role as Director of Asia for Wines of Chile.

Being consistent over time coupled with a good share of innovation is part of the DNA of our office. The Chinese market demands constant reinvention, new brands, trends, activity in social networks and the speed of business require us to be alert and constantly listen to our consumers who are the most important.

A little about me, I have a background in Business & Administration. Prior to my arrival in Wines of Chile, I was the Mobike launcher in Chile at the beginning of 2018. The Mobike operation stands out as the 2nd country in which Mobike is profitable outside China, we achieved it in 7 months, so that it was a pride to lead and be part of that team. Previously, I spent a few years in the beer market, specifically in ABInBev, where I focus on the Innovation area, making new brands of craft beer grow from scratch.

As we know, the wine market in China last year suffered a stagnation in the volumes of imported wine, where only Australia and Chile stand out with increasing volumes. At the same time, other countries have declined in volume, but have grown in value. In our opinion, the Chinese market is undergoing a rapid change where there is more space for premium wines and that is where we are going to focus. We know that Chile has the best wines in the world in this segment and it is our duty to show them to the Chinese consumer, as well as many consumers from different countries such as Japan and Korea already enjoy.

I invite you to actively follow Wines of Chile in good company of a glass of Chilean wine, your friends and the relaxing summer afternoons.

Cheers!

Nicolai Samsing

大家好

我很高兴能够以智利葡萄酒协会亚太区总监的新身份来与大家交流。

一直以来,智利葡萄酒协会亚太区办公室保持着与时俱进、不断创新的精神。中国市场需要不断的创新,品牌露出、行业趋势以及活动方面的信息在社交媒体上更迭地非常快,业务的快速发展令我们需要时刻保持敏锐感,不断倾听消费者的声音。

我在商业和管理方面有着一定的经验。在我来到智利葡萄酒协会之前,曾在2018年参与摩拜单车在智利市场的开拓。在摩拜的运营上,智利是除中国以外的第二大盈利国家,我们团队在7个月内实现了既定目标,我为能够领导这样一支团队,也为能成为该团队的一员而感到骄傲。在此之前,我有几年时间致力于啤酒市场,服务过百威英博,主要聚焦在创新领域,擅长从零打造精酿啤酒品牌。

正如我们所知,去年中国葡萄酒市场的进口葡萄酒数量停滞不前,只有澳大利亚和智利葡萄酒仍有增长。与此同时,其他国家的葡萄酒份额在下降,但其价值却在增长。在我们看来,中国市场正处在快速发展的变化时期,高端葡萄酒的市场空间越来越大,而这也正是我们关注的焦点。我们知道智利在这一市场领域拥有世界上最好的葡萄酒,我们有责任让智利葡萄酒进一步走近中国消费者以及许多来自日本、韩国等不同国家的消费者。

现在,我想诚挚地邀请你,跟随智利葡萄酒协会的脚步,在美味的智利葡萄酒陪伴下,与朋友度过一个轻松的夏日午后。

干杯

尼克莱·三星

期待在尼克莱的带领下,智利葡萄酒协会将在未来迸发出优异成果。与此同时,祝愿上一任智利葡萄酒协会亚太区总监胡礼渊(Julio Alonso Ducci)担任智利葡萄酒协会美国区总监一切顺利。