面向中国的意大利VINITALY酒展：跨越长城的关系及倡议

Thanks to attendance by an official delegation of the Ministry of Commerce of the People’s Republic of China and a series of targeted initiatives, Vinitaly is increasingly acting as bridge between Italian wine producers and the Asian market, set to become the leading wine consumer area in the world .Verona, 5 April 2013 – China is the protagonist at Vinitaly 2013, with a Ministry of Commerce delegation attending a wine related event in Italy for the first time with an official mission. The purpose of the visit to Verona 7-10 April is to explain import regulations so help Italian companies approach the huge Asian market.

This is an important signal of China’s interest in Made in Italy wines and the choice of Vinitaly acknowledges the role of this event since 1998 in view of its direct involvement in China and Hong Kong with Vinitaly International.

The interest is also reciprocal, given the potential on this high-figure market as it opens up to wine consumption. This market is viewed with keen interest by all producing countries, where Italy has to close the gap compared to its competitors.

Italy only ranks fifth among countries supplying wine imports with a 6.2% share and despite increased volumes and values for exports in 2012 (?102.4 million for about 36 thousand hl) Italy has lost ground. This downturn must be reversed quickly in order to benefit from a trend that,according forecasts, will see China become the world’s top wine consumer as early as 2015.

Veronafiere is investing significantly in this market in terms of planning and intense incoming activity, so much so that China joined the “Top Ten” of foreign exhibition visitors during Vinitaly 2012.

Chinese giants in on-line trade will also attend Vinitaly. With the spread of information technology and social media, retail wine sales are an increasingly common through channels such as Internet and e-shops are coming to the fore as an alternative to conventional channels. It is estimated that approximately 190 million Chinese people are already active buyers on the web and their number continues to grow.