2013年7月29日－圣海伦娜，加利福尼亚－拥有450?余家酒庄成员的纳帕谷酿酒商协会（NVV）已委任上海亚京咨询有限公司（AsiaMedia）处理其在全球增长速度最快的葡萄酒市场——中国市场的营销和公关活动。亚京咨询将通过在贸易伙伴、媒体和消费者中开展广泛的教育课程和品酒活动来扩大纳帕谷在中国的品牌建设力度。与此同时，位于北京的龙凤美酒顾问公司（Dragon Phoenix Wine Consulting）将继续为NVV提供葡萄酒教育课程。
卡布瑞酒窖（Cakebread Cellars）总裁兼首席运营官、2013年NVV董事会主席Bruce Cakebread 先生说：“我们很高兴能与上海亚京咨询有限公司合作。亚京咨询自2001年成立以来，已在中国葡萄酒市场中建立了一定的社交网络，包括各种贸易渠道和广泛的媒体资源。进口和国产葡萄酒在中国的消费量增长十分迅速，因此，伴随着市场增长，确保纳帕谷葡萄酒强势的品牌定位是至关重要的。”
十几年来，亚京咨询一直与中国领先的葡萄酒进口商合作，为上海和北京的高档餐厅设立了葡萄酒课程，并负责组织了一系列参观葡萄酒酒庄，品鉴葡萄酒的公关活动。
上海亚京咨询有限公司的NVV客户团队将由董事总经理柯炜文先生带领。柯炜文先生曾就读于南京大学、美国布朗大学、密歇根大学和法国第戎大学。他拥有WSET(葡萄酒及烈酒教育基金会)资格证书，并担任上海葡萄酒协会会长。由他撰写的文章和拍摄的照片曾出现在许多出版物上。同时，他也是上海《城市周报》(City Weekend) Winestyle板块的专栏作家。
柯先生表示：“与纳帕谷酿酒商协会合作可以说是所有热衷于葡萄酒的专业市场营销人梦寐以求的目标。我们非常期待在中国开展推广纳帕谷品牌的这一重要工作，毕竟中国在今后的很长一段时间里仍将会是全球最??朝气蓬勃的葡萄酒市场。”
关于纳帕谷酿酒商协会纳帕谷酿酒商协会（NVV）是一个非营利性的贸易协会，旨在促进和保护纳帕谷作为一流葡萄种植区域的称号。自1944年的七个创始成员开始，如今该协会代表了超过450个纳帕谷酒庄，已经成为世界葡萄酒行领域内的佼佼者。想要了解更多关于该地区的介绍和美国葡萄酒的传奇故事，请访问：www.napavintners.com?? 联系人：上海亚京咨询有限公司 王娅敏 elle.wang@asiamedia.net
Napa Valley Vintners Appoints AsiaMedia for China Representation
July 29, 2013 – St. Helena, CA – Napa Valley Vintners (NVV), the trade association of more than 450 Napa Valley wineries, has appointed Shanghai-based consultancy AsiaMedia to handle its marketing and public relations activities in China, the world’s fastest-growing wine market. AsiaMedia will extend Napa Valley’s brand-building efforts in China through an extensive program of education and tasting events for trade partners, the media and consumers. Beijing-based Dragon Phoenix Wine Consulting will continue to deliver wine education programs for NVV.
“We are delighted to be working with AsiaMedia, which since its inception in 2001 has developed an extensive network in the Chinese wine market, including on-trade, off-trade and the wine media,” commented Bruce Cakebread, president and COO of Cakebread Cellars and 2013 president of the NVV Board of Directors. “The consumption of imported and domestically produced wine in China is expanding very rapidly, and it is vital that we ensure strong brand positioning for Napa Valley wines as the market grows.”
Over the past dozen years, AsiaMedia has worked with China’s leading wine importer; set up wine programs for high-end restaurants in Shanghai and Beijing; and handled PR for visiting wineries and wine personalities.
AsiaMedia’s NVV account team will be headed by managing director Patrick Cranley, educated at Nanjing University, Brown University, the University of Michigan and the University of Dijon, France. He holds WSET qualifications and serves as president of the Shanghai Wine Society. His writing and photographs have appeared in dozens of publications, and he authored the Winestyle column for City Weekend Shanghai.
“For any professional marketer interested in wine, working with Napa Valley Vintners is a dream come true,” says Cranley. “We are very much looking forward to the important work of expanding the Napa Valley brand in China, which is likely to remain the most exciting wine market in the world far into the future.”
About the Napa Valley VintnersThe Napa Valley Vintners (NVV) is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents more than 450 Napa Valley wineries and collectively is a leader in the worldwide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com?? Contact: Elle Wang, AsiaMedia,elle.wang@asiamedia.net
